Espíritu Mazda

  • Client Mazda
  • Date 2017
  • Role Art dir. & design + Front-end dev.
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The briefing

Site for the launch of the new car Mazda CX-5, which featured a new furious red color named "Soul Red Crystal", which promised to be the most beautiful in the world.

Espíritu Mazda homepage
Espíritu Mazda homepage

A deeper vision of the project

The site was integrated with the spanish sports newspaper MARCA.com

We launched this branded content website the same day Mazda was presenting the new CX-5 to the world. Mazda wanted to stand out the connection between the driver and the car through Jiba Ittai, a japanesse philosophy.

For this we created four contents focused on four fundamental aspects of the car. I designed a website that expressed out the simplicity and elegance of the new Mazda CX-5.

Loquehayquever
Loquehayquever
Interactive video

I also developed and designed the interactive video where you can choose your Mazda story jumping from each other and watching all of them at the same time.

Espíritu Mazda
Espíritu Mazda
Espíritu Mazda

Here is where people usually talk about responsive.

Hey! welcome to 2020. I obviously design responsive websites. I just wanted to show some cool mockups.

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