La línea invisible

  • Client Movistar+
  • Date 2020
  • Role Art dir. & design + Front-end dev.
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The briefing

For the upcoming Movistar+’s tv show “The invisble line” we crafted a special content site to depict the beginnings of ETA, basque terrorist group.

La línea invisible homepage
La línea invisible homepage
La línea invisible homepage
La línea invisible homepage

A deeper vision of the project

Special content published by episodes in ELMUNDO.es.

Having in mind the design guidelines Movistar+ had used for their marketing campaign around the tv show I designed a content that could fit in “The Invisible line” brand world and at the same time had something in common with the platform that was going to be published. In this case, under the news site ELMUNDO.es.

It was a complete success. Just on the first day we launched the site the content had 100.000 view pages. Movistar+ was so happy with our work that they decided to continue working with us to present their next upcoming production “La Unidad”.

La línea invisible homepage
La línea invisible homepage
La línea invisible homepage
La línea invisible homepage
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La línea invisible homepage
Small games & microinteractions

Given the massive length of the content I designed and developed little games and microinteractions so the reading experience could be more immersive and interesting. This led to engage better with the readers and had better retention times per page.

La línea invisible homepage
La línea invisible homepage

Here is where people usually talk about responsive.

Hey! welcome to 2020. I obviously design responsive websites. I just wanted to show some cool mockups.

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