Caminos Alternativos

Client KIA
Date 2017
Role Art dir. & design + Front-end dev.

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The briefing

Branded content action for KIA that wanted to position itself as a great alternative to other brands in different car segments with the new arrivals of the new Kia Niro, Kia Sorento and Kia Optima.

A deeper vision of the project

This action was included in the media sites of ELMundo, MARCA and Expansión to have all the possible exposure.

Kia wanted that their potential clients had the opportunity to know all their car lineup to have better alternatives when making the decision of buying a new car. They trusted us to make their branded content campaign so we decided to put in front of our special features people that make alternative, outstanding and extraordinary things in their daily life.

The goal with this action was to share the brand values of a true great and joyful experience alternative to other mainstream car brands with quality content and overall amazing people.

Interactive video

I also developed and designed an interactive video where two friends start a road trip from Monforte de Lemos to Vigo and they have to choose the best way of reaching his destination.

Photography

For one of the main contents of the project I took all the photos. This content tells the story of the incredible and renowned designer Andrea Zarraluqui.

Here is where people usually talk about responsive.

Hey! welcome to 2020. I obviously design responsive websites. I just wanted to show some cool mockups.