Caminos Alternativos
- Client KIA
- Date 2017
- Role Art dir. & design + Front-end dev.
A deeper vision of the project
This action was included in the media sites of ELMundo, MARCA and Expansión to have all the possible exposure.
Kia wanted that their potential clients had the opportunity to know all their car lineup to have better alternatives when making the decision of buying a new car. They trusted us to make their branded content campaign so we decided to put in front of our special features people that make alternative, outstanding and extraordinary things in their daily life.
The goal with this action was to share the brand values of a true great and joyful experience alternative to other mainstream car brands with quality content and overall amazing people.
I also developed and designed an interactive video where two friends start a road trip from Monforte de Lemos to Vigo and they have to choose the best way of reaching his destination.
For one of the main contents of the project I took all the photos. This content tells the story of the incredible and renowned designer Andrea Zarraluqui.
Here is where people usually talk about responsive.
Hey! welcome to 2020. I obviously design responsive websites. I just wanted to show some cool mockups.